WWD: Badgley Mischka to Launch ‘The Archive’
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WWD: Badgley Mischka to Launch ‘The Archive’

The company hopes to attract new shoppers through the resale program.

6
min read
July 29, 2022
Badgley Mischka is getting into recommerce with the hopes of giving some pre-worn designs longer lives and reeling in some new customers along the way.

The idea sprang up after Elizabeth Banks wore one of her tried-and-true Badgley Mischka dresses to the 2020 Vanity Fair Oscars party.

During an interview Tuesday...

Originally published at:
https://wwd.com/business-news/business-features/badgley-mischka-resale-the-archive-1235267428/

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