WWD: Badgley Mischka to Launch ‘The Archive’

WWD: Badgley Mischka to Launch ‘The Archive’

The company hopes to attract new shoppers through the resale program.

min read
July 29, 2022
Badgley Mischka is getting into recommerce with the hopes of giving some pre-worn designs longer lives and reeling in some new customers along the way.

The idea sprang up after Elizabeth Banks wore one of her tried-and-true Badgley Mischka dresses to the 2020 Vanity Fair Oscars party.

During an interview Tuesday...

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