“Sellers and purchasers alike can feel good about keeping items in circulation longer and out of landfills, just by listing or buying from The Frye Exchange,” said Lauren Salzinger, vice president and general manager at Frye. “We hope to bring beloved Frye products to a new audience of consumers while giving our current customers a chance to find a new life for the styles they no longer wear.”
Excerpt from WWD.com
The Backstory
Since 1863, Frye has been committed to creating durable leather goods that last, and their resale marketplace is an extension of that ethos. Crafted from natural leather that gets better with wear, resale was the next step in ensuring their shoes and accessories are always ready for the next adventure.
The Solution
Through their peer-to-peer marketplace, customers can easily buy and sell pre-owned footwear and accessories within the comfort of a familiar ecosystem. Through strong branding and an easy-to-find and navigate website experience coupled with effective marketing efforts, the program continues to gain a foothold as a leader in footwear resale.
