"As a brand, we are committed to promoting the longevity of our garments," says Mara Hoffman, Founder and Creative Director of Mara Hoffman. "By using the Recurate service, we were able to create a dedicated space on our own platform for our customers to buy and sell pre-owned Mara Hoffman garments, taking us a step closer to our overarching sustainability goals."
The Backstory
Since 2000, Mara Hoffman has been creating beautiful and colorful collections in celebration of women. Each piece is meant to be lived in and enjoyed forever – why resale was a perfect next step for the brand.
The Solution
Now loyal (and new) customers can access unique Mara Hoffman pieces from past collections and hard-to-find styles from the archives. Customers can shop confidently knowing each listing is checked before going live and products are presented in the best light possible, as product photography pulls directly from the brand’s catalog. Celebrated side-by-side with full-price messaging, resale is embraced as an integral part of the brand and adds an element of something unexpected.
