“It is important for brands to take ownership of the full life cycle of their garments. This resale platform is a big milestone in our pursuit of full circularity by 2030, hitting our goals to pilot a new innovative circular technology and end of life solution, launch a renewed platform enabling product life extension, and to design products with increased utility. We invest in making high quality products and want to keep garments in circulation as long as possible.”
- Mark Walker, Outerknown’s CEO
Excerpt from Just-Style:
The Back Story
Founded in 2015 by pro surfer Kelly Slater and creative director John Moore, Outerknown is on a mission to smash the formula of how clothing is made. The brand specializes in super comfortable, versatile, and easy-to-layer staples made from soft, sustainable fabrics. Pushing the envelope even further, the brand has committed to going fully circular by 2030. Resale is an essential step to ensure their products stay in circulation.
With a customer base already well-versed in responsible shopping, their community quickly took to their peer-to-peer resale platform, Outerworn. These pre-loved goods provided new and existing customers accessible price points while aligning with Outerknown's commitment to sustainability. Outerworn is consistently stocked with pre-loved inventory, and the brand has sold over 1,400 items!