Circular Fashion is Now
How to Win New Fans, Inspire Brand Loyalty, and Save the Planet
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Created by Recurate in partnership with social impact agency BBMG, this resale report provides fresh market data and key consumer insights to help brands unlock the benefits of recommerce, maximize customer engagement, and support a circular economy. Download this free report today.
This Report Reveals:
- Resale is not niche and is not just for Gen Z.
- Brand loyalty increases with brand-owned resale.
- Customers want to buy and sell through the brand.
- Recommerce shoppers shop at a high frequency.
- Brands are not keeping up with demand for resale.
“This consumer report quantifies the tremendous opportunity of brand-owned resale. The numbers are clear — brands who launch in-house resale programs can create substantially more loyal, more frequent customers than brands who don’t.”
– Karin Dillie, VP of Partnerships at Recurate
We have consumers that pledged to not buy anything new. It’s great to give them a recommerce offer—that’s not cannibalization, that’s customer acquisition. That’s allowing somebody who wouldn’t buy new to still shop our brand and still stick to their values.
OF THE WORLD
74% of people across the globe shop recommerce.
WOULD TRY NEW
85% of people who shop and sell pre-owned would try a new brand if recommerce was offered.
WANT BRAND-OWNED
9/10 people who shop and sell pre-owned want to shop peer-to-peer recommerce directly from the brand.
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