Ecotextile: Brands urged to capitalise on booming resale

Ecotextile: Brands urged to capitalise on booming resale

Ecotextile highlights consumer findings from Recurate's resale report.

min read
October 16, 2023
Brands should capitalise on the boom in secondhand fashion by launching their own resale platforms to drive new revenue streams and reduce their environmental impact, according to a new report.

The study from resale specialist Recurate, entitled Circular Fashion is now, argues that resale is no longer a niche market for Gen Z but has become mainstream with three-quarters of people now buying or selling secondhand clothes.

Produced in partnership with social impact agency BBMG, it includes a survey of 1,000 adults in the US and Canada, along with global data from GlobeScan’s 2021 Healthy and Sustainable Living survey of 11 markets: Australia, Canada, France, Germany, Italy, Netherlands, Portugal, Spain, Sweden, the UK and the US.
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