In the latest Ask An Expert series, Omni Talk's Anne Mezzenga is joined by resale expert and VP of Brand Success at Recurate Cynthia Power. Cynthia started her retail resale career at Eileen Fisher running their "Renew" program, one of the first upcycling and resale programs in the business.
In this episode, Cynthia talks about the variety of approaches brands and retailers are exploring as they add resale to their platforms and the reasons why they've been moved to do so -- from seeking sustainability to more successful customer acquisition.
Anne and Cynthia conclude the episode by discussing the latest resale headlines, from Resale-As-A-Service to resale storefronts and the advantages and disadvantages of each.
Click below to listen to the podcast.