Retail Brew: Are you a "circular"?
Press

Retail Brew: Are you a "circular"?

Circulars both sell and buy used clothing. A new survey suggests they’re reshaping fashion.

5
min read
July 29, 2022
Oh, we do love our industry lingo. We get a little frisson of excitement when someone on a Zoom call says “BOPIS,” or “omnichannel,” or—is it getting hot in here?—“endless aisle.”

Now Recurate, a two-year-old tech startup that helps brands launch their own resale programs, has a new offering for the lexicon: circulars.

Think of circulars as consumers who have a baggage carousel moving through their closets—purchases of used clothing are on the belt when it goes in, and items to resell to make room for them when it comes out.
Originally published at:
https://www.retailbrew.com/stories/2022/08/15/are-you-a-circular-resale?utm_campaign=rtb&utm_medium=newsletter&utm_source=morning_brew&mid=6984cf09f154dffd9a89d20ebf8aeee8

More like this