Oh, we do love our industry lingo. We get a little frisson of excitement when someone on a Zoom call says “BOPIS,” or “omnichannel,” or—is it getting hot in here?—“endless aisle.”
Now Recurate, a two-year-old tech startup that helps brands launch their own resale programs, has a new offering for the lexicon: circulars.
Think of circulars as consumers who have a baggage carousel moving through their closets—purchases of used clothing are on the belt when it goes in, and items to resell to make room for them when it comes out.
![Retail Brew: Are you a "circular"?](https://assets-global.website-files.com/6299e25a229401100e2c9c7b/636eb5dfef41c974ce0a2629_rb-report.jpg)
Press
Retail Brew: Are you a "circular"?
Circulars both sell and buy used clothing. A new survey suggests they’re reshaping fashion.
5
min read
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April 22, 2024
August 15, 2022