Retail Brew: Are you a "circular"?
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Retail Brew: Are you a "circular"?

Circulars both sell and buy used clothing. A new survey suggests they’re reshaping fashion.

5
min read
October 16, 2023
Oh, we do love our industry lingo. We get a little frisson of excitement when someone on a Zoom call says “BOPIS,” or “omnichannel,” or—is it getting hot in here?—“endless aisle.”

Now Recurate, a two-year-old tech startup that helps brands launch their own resale programs, has a new offering for the lexicon: circulars.

Think of circulars as consumers who have a baggage carousel moving through their closets—purchases of used clothing are on the belt when it goes in, and items to resell to make room for them when it comes out.
Originally published at:
https://www.retailbrew.com/stories/2022/08/15/are-you-a-circular-resale?utm_campaign=rtb&utm_medium=newsletter&utm_source=morning_brew&mid=6984cf09f154dffd9a89d20ebf8aeee8

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