Recurate Launches Lizzie Fortunato Resale Marketplace

Recurate Launches Lizzie Fortunato Resale Marketplace

Lizzie Fortunato is the First Jewelry Brand to Launch an Integrated Branded Resale Marketplace onto their site

min read
April 22, 2024

Washington, DC – October 10, 2023 – Today, Resale-as-a-Service platform Recurate launches resale program, Re-Jeweled, for Lizzie Fortunato, a New York City-based accessories brand founded by twin sisters Lizzie and Kathryn Fortunato. They are the first jewelry brand to launch an integrated branded resale marketplace onto their site. 

With Re-Jeweled, customers can resell previously purchased Lizzie Fortunato pieces (whether they were purchased directly from the brand or from a retail partner) in exchange for credit towards their next purchase. Those items will be available to purchase as part of the brand’s Re-Jeweled collection, featured on the main navigation page. Recurate’s technology facilitates the listing form, approvals dashboard, shipping label creation, and program analytics. Because Recurate’s resale platform integrates directly with Shopify, customers can purchase with a cart containing new and pre-loved items in the same checkout experience.

“I’m thrilled to be a pioneer in the jewelry resale space and to offer Lizzie Fortunato fans a place to access those special pieces that ‘got away,’” says Lizzie Fortunato. “So often we have customers who will email us in search of a style from a few seasons back. Given the limited-edition nature of our collections, past styles are often very hard to find (we produce runs of 100 or less units for most styles). So we’re delighted for Lizzie loyalists to find coveted pieces on Re-Jeweled. Kathryn and I have always set out to create accessories that can be passed down between generations and worn for years. Now in addition to our robust repair program, we’re so happy to have another way for customers to extend the life of their pieces by selling and buying on Re-Jeweled.” 

“Lizzie Fortunato has cultivated an extremely loyal customer following online and through their retail partners, which makes their limited-edition pieces coveted on the resale market,” says Recurate CEO & Co-Founder, Wilson Griffin. “Now with Re-Jeweled, customers have a new entry point to access their colorful, eclectic pieces and give their designs an even longer life.”

To learn more about Re-Jeweled, please visit

About Lizzie Fortunato

Lizzie Fortunato is a New York City-based accessories brand founded in 2008 by twin sisters Lizzie and Kathryn Fortunato. Lizzie Fortunato sources materials and inspiration from around the globe to create collections that are informed by travel, fine art, and artisanal craftwork. Lizzie's fondness for found materials – from beads bought on the side of the road in Kenya to shells discovered on the beach in Mexico – and her adherence to intentional and small-scale production define the assortment, which embodies consciously-crafted luxury. A CFDA member, Lizzie’s designs have been featured in Harper’s Bazaar, Elle, Vogue, and The New York Times and have been worn by Anne Hathaway, Solange Knowles, Julianne Moore, and Drew Barrymore, among others. In addition to a robust e-commerce business, the line is sold at Moda Operandi, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Liberty of London, and other high-end retailers. Learn more at, Facebook, Instagram, Pinterest and TikTok.   

About Recurate

Founded in 2020 and headquartered in Washington, DC, Recurate, Inc. is a resale operating system that offers brands ownership of their secondhand market via a custom resale marketplace. Recurate’s model enables brands to create a circular ecosystem by integrating peer-to-peer, trade-in, and other resale models. By including resale as part of their omnichannel strategy, brands including Steve Madden, Michael Kors, Frye and others are acquiring new customers, better understanding and tracking their behavior, and engaging them through the full lifetime. To learn more, please visit, Instagram, LinkedIn or Twitter

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